Research, Analysis and Tools to Guide Your Partnering Success.

PartnerG2 is a comprehensive market intelligence service uniquely focused on helping you elevate the impact of partnering for your organization. With over 200 resources available at your fingertips, a corporate subscription is the most cost effective way of getting the information you need to build and manage channels and alliances.

An Annual Corporate Subscription includes:
  • In-depth primary research including the Annual Partner Programs Study;
  • Access to over 200 white papers, briefs, webinars, templates and tools;
  • A complimentary half-day workshop with Amazon Consulting experts to tackle a partnering-related challenge of your choice;
  • Corporate-wide license, with 24x7 web access for an unlimited number of users.

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For more information, contact Beth Vanni, Director, Market Intelligence

Current Research Projects Underway

Amazon Consulting conducts at least four regular primary research projects each year. We encourage visitors to check back frequently for new reports and analysis surrounding these comprehensive studies.

Q2 2010

Engaging the Services Partner

How well-tailored is your partner strategy and program to engaging MSPs, regional and global SI's, outsourcers or service/ infrastructure providers? This detailed research explores emerging solution provider business models, how they're making money, where they see growth and what they need from their leading technology vendors to succeed. We compare the views of solution providers and vendors around key channel engagement issues including:

  • What services-based business models are most successful?
  • Which services are growing fastest?
  • What field engagement models are most effective between vendor and partner in delivering services to the customer?
  • What channel program support do these solution providers need from their leading vendors?

Executive Brief: Get the PDF »
Webinar Replay: Watch Now »

Research Resources Now Available

See below for a list of research resources now available.

Q2 2010

Ecosystem of the Cloud

Regardless of which school of thought you subscribe to, it's clear solution providers of all shapes and size are eager to capitalize on the cloud revolution. Solution providers will play a fundamental role in the sale and delivery of cloud-based solution - as they have for nearly every major technology innovation since the IT industry began. In part 1 of this brief we explore the evolving roles of solution providers in selling and delivering cloud computing solutions. In part 2 , we discuss how solution provider are realizing revenue from emerging public and private cloud implementations and relate the market and business model requirements to the critical success factors of vendor channel programs.

"It's one of the more in-depth pieces of research I've seen on the impact of cloud computing on the channel. Well done!"
- Kevin O'Brien, Senior Director of ISV and SaaS Strategy for Worldwide Alliances & Channels, Oracle

Q2 2010

Two new PartnerG2 subscribers—IBM and Oracle

We're pleased to announce two global channel leaders as new subscribers to our PartnerG2 market intelligence service. IBM and Oracle have both become new subscribers and are now enjoying the data from our extensive library of research reports and thought leadership materials. IBM's initial interest was through the “Cost of Complexity” study which focuses on the impact of business process complexity on channel partners' growth and profitability. Oracle's interest in the content has been focused on our analysis of emerging partner business models and services engagement strategies. We're delighted to have their insights and reactions to our content.

Upcoming Events >

CompTIA Beakaway
CompTIA Breakaway brings the industry together for North America’s premier channel event. All the key channel players will be there - the top VARs, established and emerging vendors, distributors, media - in San Antonio this August! Breakaway is the largest assemblage of channel players in the IT Industry.
More Info »

Industry News >

Take Command of Partner Content!
In an age where relevant, up-to-date content can make or break a deal. To that end Amazon Consulting is proud to announced major enhancements to our partner automation system, PartnerPath. PartnerPath's Content Management module helps vendors keep content fresh, relevant and easy to find. Vendors can easily personalize content and set permissions on who gets to access it. In addition, vendors have complete control over content creation and management, which allows them to update, organize and publish content with a few clicks, rather than relying on IT resources or requiring any HTML knowledge.

Featured Client >