Amazon Consulting in the News

By Us, About Us

Amazon Consulting is an active contributor to the press by conducting interviews and publishing innovative thought leadership editorials to leading industry publications to share perspectives on channel and partnering issues around the technology industry.

PodCasts

  • June 2010

    Engaging the Services Partner Podcast
    Beth Vanni (Amazon Consulting), Paul Cronin (1NService), Susan McKay (EMC), and Robert Cohen(Integrated mar.com) go over an in-depth analysis of our most recent research on Engaging the Services Partner. We compare the views of solution providers and vendors around key channel engagement issues including: What services-based business models are most successful? Which services are growing fastest? What field engagement models are most effective between vendor and partner in delivering services to the customer? What channel program support do these solution providers need from their leading vendors?

Editorials

  • April 2010

    The VAR Guy
    Amazon Consulting has released some rather intriguing research, exploring the channel mood within multiple vendors and across the IT industry.

  • May 2010

    The VAR Guy
    State of Partnering: Traditional Resellers Ain’t Dead

  • June 2010

    eChannelLine
    Vendors acknowledge partners face field engagement issues.

  • January 2008

    Channel Insider
    "Systemax to Run Multibrand Strategy"

Upcoming Events >

CompTIA Beakaway
CompTIA Breakaway brings the industry together for North America’s premier channel event. All the key channel players will be there - the top VARs, established and emerging vendors, distributors, media - in San Antonio this August! Breakaway is the largest assemblage of channel players in the IT Industry.
More Info »

Industry News >

Take Command of Partner Content!
In an age where relevant, up-to-date content can make or break a deal. To that end Amazon Consulting is proud to announced major enhancements to our partner automation system, PartnerPath. PartnerPath's Content Management module helps vendors keep content fresh, relevant and easy to find. Vendors can easily personalize content and set permissions on who gets to access it. In addition, vendors have complete control over content creation and management, which allows them to update, organize and publish content with a few clicks, rather than relying on IT resources or requiring any HTML knowledge.

Featured Client >