Implementation Practices > Co-Marketing Services

The vast majority of MDF and Co-Op funds are not utilized for a number of reasons, including:
  • Fear of the Unknown: many partners lack marketing resources and talent to plan and execute marketing activities.
  • Use It or Lose It: deadlines imposed by vendors are too cumbersome for partners.
  • Once Burned: past failures with MDF usage, either lack of timely reimbursement or ROI effect partner attitudes.

Amazon Consulting's marketing experts help you realize a better return on your MDF investment. And Partners will enjoy the confidence of working with seasoned partner marketing professionals to design and execute their vendor funded marketing activities.

Here is a sample of the types of services a co-marketing expert provides:
  • Centralized MDF funded support for partners
  • Promotion and Ongoing Management of MDF and Co-Op actives including regular reporting
  • Creation and execution of lead generation activities based on proven templates customized to your partner's specific needs, including:
    • Direct Marketing Campaigns (Mail & Email)
    • Collateral Development
    • Telemarketing Programs
    • Event Production (Seminars and Webinars)
    • Sales Incentive program execution

By using our outsourced co-marketing services, you will enjoy the benefits of improved MDF usage, including:
  • Scalability: Easy to scale resources up and down based on current needs
  • Reduced Risk: co-marketing consulting fees are included in the cost of MDF marketing activities
  • Accountability: Your co-marketing team will provide timely ROI data from MDF-funded activities
  • Partner Satisfaction: Enhanced partner program benefits through value-added marketing services

For examples of recent client engagements, click here.

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