Implementation Practices

While making the right planning decisions may be the toughest part of starting a new partner initiative, keeping the all the program elements moving forward after launch can be often be more difficult and time consuming.

No matter your organization's size or focus, you probably face questions about staffing channel functions. When to hire, who to hire, when to outsource, who to trust...

Amazon Consulting's team of seasoned channel consultants can help you move forward. Whether as on-site dedicated channel staff members or as part time project experts working remotely, our professionals are uniquely skilled at driving plans to completion on time and with a creative flair. Our clients trust us to craft channel ready sales and marketing tools and materials, execute partner programs and fill-in for your team during times of transition.

Although our services are customized to each client's needs, here are some examples of the types of services we provide.

  • Program Tools and Material Development

    Customized marketing materials that will get noticed

    Over years of experience working with hundreds of industry's leading partnering organizations, Amazon Consulting has a deep understanding of the critical elements that comprise a partner tool kit and the expertise to develop the materials for you.
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  • Outsourced Marketing Professionals

    Quickly scale without long-term headcount investment

    Today's business environment requires companies to operate on lean budgets even though channel operations responsibilities are growing. Increasingly, we are asked by our clients to "step-in" and assist bringing projects to completion, or to fill vacant roles (while recruiting for permanent positions). Whether it's 60, 90, 120 days or more, we are able to provide our clients with project-based channel professionals
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  • Co-Marketing Services

    Boost revenues and partner satisfaction by proactively providing expert marketing resources

    Want to improve your MDF utilization rates? Tired of your partners not using the resources you provide generate demand for your solutions? The vast majority of MDF and Co-Op funds are not utilized for a number of reasons. Amazon Consulting's co-marketing services can help you get the most out of your business development programs.
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Upcoming Events >

Elevate the Impact of Your Partnerships
Thursday, March 24, 2010, 11:00 AM (Pacific)
March Webinar: Is your organization channel Tolerant or Reliant on partners, or partnering Centric? Are you a partnering Novice or Accomplished? We will discuss the characteristics, challenges and initiatives for growth at each stage of partner maturity.

Join us to learn from these companies how to elevate the impact of partnering in your organization.
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Industry News >

IBM Releases Details of CFO Study
On March 2, IBM announced the findings of a major new study of over 1,900 Chief Financial Officers (CFOs) and senior finance executives from 81 countries and 35 industries, worldwide, which reveals that more than 60 percent of CFOs plan major changes to respond to the new economic climate. The 2010 Global CFO Study executive summary, videos of interviews with top CFOs, and a download of the full report are available at the link below.
review study »

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