Partner Program Design & Frameworks

Creating and managing a strong partner program to attract and motivate your key partner types can be very challenging. As you attempt to balance simplicity and attractive value propositions with your performance requirements, there are many issues to consider. After ten years in business, our teams have created literally hundreds of program designs, across all major technology categories.

Partner Program Design and Frameworks Benefits:

  • Well defined partner types and engagement strategies
  • A clear value proposition for recruitment & retention of partners
  • A compelling program structure which engages and rewards partners for the appropriate activities
  • A clear definition of partner performance expectations and program structure

Amazon Consulting Methodology:

Amazon Consulting uses a time-tested program assessment framework which we call the "3 E's of Partner Development". Through a comprehensive process we evaluate all the core elements of attracting, engaging, motivating, supporting and measuring your various partner types to ensure your program structure supports your company's strategic partnering goals. See a high level summary of this model below:

Upcoming Events >

CompTIA Beakaway
CompTIA Breakaway brings the industry together for North America’s premier channel event. All the key channel players will be there - the top VARs, established and emerging vendors, distributors, media - in San Antonio this August! Breakaway is the largest assemblage of channel players in the IT Industry.
More Info »

Industry News >

Take Command of Partner Content!
In an age where relevant, up-to-date content can make or break a deal. To that end Amazon Consulting is proud to announced major enhancements to our partner automation system, PartnerPath. PartnerPath's Content Management module helps vendors keep content fresh, relevant and easy to find. Vendors can easily personalize content and set permissions on who gets to access it. In addition, vendors have complete control over content creation and management, which allows them to update, organize and publish content with a few clicks, rather than relying on IT resources or requiring any HTML knowledge.

Featured Client >