Our Approach

Amazon Consulting handles all of your partnering needs—from strategic planning to program execution to partner automation. Our staff is skilled in quickly assessing your challenges, formulating real world strategies and delivering actionable solutions. Our focus is on helping you collaborate more effectively with your partners and producing clear results.

Design:

  • Route-to-market models
  • Partner program framework design
  • Partner program assessments & gap analysis
  • Competitive benchmarking
  • Partner training and enablement plans
  • Field engagement and organizational strategies

Implement:

  • Program tools and material development
  • Outsourced Marketing Professionals
  • Co-Marketing Services

Automate:

  • Partner Portal Solution - PartnerPath ®
    • Portal and resource manager
    • Opportunity registration
    • Salesforce.com opportunity link
    • Collaborative opportunity management
    • Customer renewals
    • Enrollment and contracts
    • Partner and solutions directory
    • Advanced partner profiling
    • Product requests and downloads
    • MDF and coop program management
  • Partner Automation and Infrastructure Assessments

Our Guiding Principles

  • Without flawless execution, a great strategy is worth the paper it is written on;
  • Each partnership is unique, and making it flourish is both an art and a science;
  • Results from partnering relationships improve when you focus not on what is in it for you, but on what is best for everyone involved;
  • Partner relationships have a lot in common with personal relationships; they all require a great deal of ongoing care, feeding, and attention with a long-term commitment to ongoing collaboration;
  • We are only successful when our clients are;
  • The foundation of our success is the quality of people we employ;
  • Balanced lives produce better business people;
  • Effective partnering is a very strategic business initiative; it deserves nothing less than "C-level" treatment.

Upcoming Events >

CompTIA Beakaway
CompTIA Breakaway brings the industry together for North America’s premier channel event. All the key channel players will be there - the top VARs, established and emerging vendors, distributors, media - in San Antonio this August! Breakaway is the largest assemblage of channel players in the IT Industry.
More Info »

Industry News >

Take Command of Partner Content!
In an age where relevant, up-to-date content can make or break a deal. To that end Amazon Consulting is proud to announced major enhancements to our partner automation system, PartnerPath. PartnerPath's Content Management module helps vendors keep content fresh, relevant and easy to find. Vendors can easily personalize content and set permissions on who gets to access it. In addition, vendors have complete control over content creation and management, which allows them to update, organize and publish content with a few clicks, rather than relying on IT resources or requiring any HTML knowledge.

Featured Client >